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Stories on Mobile Marketing

Do you consider to deploy an affordable mobile marketing strategy relying on mobile wallets instead of an expensive and time-consuming development of your own mobile app? Then this article is just for you. The options for businesses to promote their branded mobile wallet content are nearly endless …

Start On Your Homepage

Start with adding a link on your homepage

This is the simplest way of promoting and distributing a piece of your digital content for mobile wallets such as Apple Wallet and Google Pay. Add a link to it on your homepage, or on an appropriate landing page. It does make no difference if the particular piece of digital content is your special offer, discount coupon, loyalty or rewards card, product information card, or anything else. You should make sure your offer can be well visible. This will expose it to people who may not have otherwise seen it. Also, you should include an engaging image, details of the offer, a clear call-to-action, and what the mobile wallet content looks like. Consider placing an “Add to Wallet” and “Save to Google Pay” buttons to attract more attention. Do not forget a QR code for desktop users enabling them easily add your offer to their mobile wallet.

In-store promo is fundamental

Continue Through Social Media Channels

Your social media channels, such as Instagram, Facebook, and Twitter, are an extremely easy place for broadening the promotion of your mobile wallet content. You are nearly guaranteed to get results by sharing your offer with people who are already familiar with and interested in your business. Some of the good practices are:

  • sharing the benefits of why people should download this offer to their mobile wallet,
  • and including information on how to actually do it.
Share your offer with people who are interested in your business

In-Store Promo Is Fundamental

This is going to be done through a QR code. You can place it on various print materials, such as posters, advertisements, and cards, emphasizing the offer around your store, restaurant or cafe. You may also want to put this QR code on your products and on customer receipts. So even when people leave your business they can still download your new special offer or discount coupon, join your loyalty program or refer to the product information. You should also include a human-readable URL for the case someone does not have a QR code scanner.

Place your QR code on various print materials

Last but not least, you may want to train your staff to promote your offer. They should encourage each and every customer to download your offer to their mobile wallets. They should also know how to add and use your mobile wallet content. For the QR code to function properly, I recommend that its appropriate size to be at least one-tenth of the distance from which the QR code is scanned. You may want it to place at eye-level so that people can scan it easily.

On top of the above mentioned free options, you can include your mobile wallet offers into your:

  • email and SMS campaigns,
  • own mobile app (if you already have one),
  • online advertising campaigns.
Your staff should encourage customers to download your offer

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Best Places To Visit In …

People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.

What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.


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