Become Digital

Do you consider to deploy an affordable mobile marketing strategy relying on mobile wallets instead of an expensive and time-consuming development of your own mobile app? Then this article is just for you. The options for businesses to promote their branded mobile wallet content are nearly endless …

Start On Your Homepage

This is the simplest way of promoting and distributing a piece of your digital content for mobile wallets such as Apple Wallet and Google Pay. Add a link to it on your homepage, or on an appropriate landing page. It does make no difference if the particular piece of digital content is your special offer, discount coupon, loyalty or rewards card, product information card, or anything else. You should make sure your offer can be well visible. This will expose it to people who may not have otherwise seen it. Also, you should include an engaging image, details of the offer, a clear call-to-action, and what the mobile wallet content looks like. Consider placing an “Add to Wallet” and “Save to Google Pay” buttons to attract more attention. Do not forget a QR code for desktop users enabling them easily add your offer to their mobile wallet.

Continue Through Social Media Channels

Your social media channels, such as Instagram, Facebook, and Twitter, are an extremely easy place for broadening the promotion of your mobile wallet content. You are nearly guaranteed to get results by sharing your offer with people who are already familiar with and interested in your business. Some of the good practices are:

• sharing the benefits of why people should download this offer to their mobile wallet,
• and including information on how to actually do it.

In-Store Promo Is Fundamental

This is going to be done through a QR code. You can place it on various print materials, such as posters, advertisements, and cards, emphasizing the offer around your store, restaurant or cafe. You may also want to put this QR code on your products and on customer receipts. So even when people leave your business they can still download your new special offer or discount coupon, join your loyalty program or refer to the product information. You should also include a human-readable URL for the case someone does not have a QR code scanner.

Last but not least, you may want to train your staff to promote your offer. They should encourage each and every customer to download your offer to their mobile wallets. They should also know how to add and use your mobile wallet content. For the QR code to function properly, I recommend that its appropriate size to be at least one-tenth of the distance from which the QR code is scanned. You may want it to place at eye-level so that people can scan it easily.

On top of the above mentioned free options, you can include your mobile wallet offers into your:

• email and SMS campaigns,
• own mobile app (if you already have one),
• online advertising campaigns.

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