Become Digital

Stories on Mobile Marketing

Nobody wants to fill out forms. Emails go often straight to the trash. The subscription process has to be easy. These are the thoughts that went through my mind while I was writing my first blog post earlier this year. So I created a digital subscription card for the mobile wallet.

Digital Subscription Card

The digital subscription card works as a smart bookmark to this Become Digital blog. The sign up to the stories on mobile marketing can’t be easier. Readers just add the digital subscription card into their mobile wallets.

The whole mobile subscription process takes just two clicks. Then, the digital subscription card will start to live in your Apple Wallet or Google Pay app. Just like digital boarding passes for your flights, digital stay passes from Booking.com which you add here after you booked your hotel rooms, or your debit and credit cards.

The digital subscription card lives in your Apple Wallet or Google Pay app
The digital subscription card lives in your Apple Wallet or Google Pay app

A Smart Bookmark

Clickable links on the backside allow you to open the most recent article or to go straight to this blog home page, as well as to reach me out on social media, and set up a hangout meeting with me conveniently directly from your mobile phone. Then we can have a 101 conversation on how you could use the benefits of the mobile wallet, this new and powerful marketing, and loyalty platform, for your business.

You receive a push notification directly onto your mobile phone lock screen

Any time when there are important updates and news for the Become Digital blog community, you receive a push notification directly onto your mobile phone lock screen. You just need to enable automatic updates and notifications for the digital subscription card in your mobile wallet.

Stay updated and never miss any new article

This way you will stay updated, and – for instance – you will never miss any new article. And if you want, you can even instantly open the new article straight from the push notification on your lock screen. It also means a series of emails that will never be written and sent to your already overflowing mailbox.

You can also share your mobile subscription with your friends or family directly from the mobile wallet. With iPhones, you can share your digital subscription card over the AirDrop interface with people in your proximity or you can send it over iMessage. And you can send it by email or WhatsApp to just any mobile phone.

QR codes are machine-readable optical labels that contain a piece of information. They can be easily scanned directly through the mobile phone camera. You can think of it as a two-dimensional version of the barcode which you can see at any product packaging in your supermarket. “QR” stands here for “Quick Response”. This refers to quick access to the information in the code. Up to 7089 digits or 4296 characters, including words and phrases such as Internet addresses and much more, can be stored in a QR code.


Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every few weeks, there is a new Become Digital story for people like you. And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.

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Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.

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