Become Digital

Stories on Mobile Marketing

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Mobile marketing will help you with increasing sales, generating more traffic, and boosting customer engagement. With a smart mobile marketing strategy, you will have a distinct edge over your competition and reap the benefits of increased sales and brand awareness. However, developing a mobile app would cost you a fortune. Easily more than a hundred thousand euro, if you would think to have something more complex than a calculator or a timer.

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Mobile Makes The Difference

You should have to start with your homepage. It must be mobile-friendly. Not just because people couldn’t read anything when opening it on their mobile phone. But it wouldn’t even pop up in the search results on Google while people are searching on their mobile phones.

Then, people have mobile wallets on their mobile phones that count to the most popular applications people use in general. Yes, that’s the service behind ever-increasing mobile payments. But beyond transactions, the mobile wallet allows people to use digital content from brands. Such as coupons and vouchers, customer cards, information cards, fan cards, subscription cards, business cards, property information passes, membership cards, event tickets and entry passes, all kinds of loyalty and reward cards, or booking confirmations, appointment tickets, and much more. People have them at their fingertips and can just tap and show to redeem, enter, or access their benefits.

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The mobile wallet is also great for you to engage with your customers. It allows for both your marketing and service-based communication to appear as push notifications on the lock screen of mobile phones. By adding your digital content, people can receive your push notifications, and you can provide real-time updates. Therefore you can use your digital content in peoples’ mobile wallets as your new engagement channel. And you don’t need a big fat budget for that, right?

Cost-effective mobile marketing sounded like a dream just a few years ago. Now it’s the reality. Stop dreaming and become digital. Take advantage of the mobile wallet working together with your social media and mobile-friendly homepage.

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7 Ways To Reconnect With Customers

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.

Best Places To Visit In …

People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.

What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.


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