Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?
The purpose of any charity event is to raise money for a good cause, right? So people should be aware that you are not only trying to get them to come to your event, but they will also have an opportunity for donating.