Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.
Business cards have been around for five centuries and still matter. The small pieces of paper are still used by many people today for a reason. Business cards are an effective form of direct marketing and a valuable networking tool. They provide a quick way to share contact information and give people the ability to follow up.
The way we pay for food and beverages is changing. Many people don’t bring wallets out with them anymore. But they always bring their phones. Cafés and restaurants are adopting mobile payments. People are more and more comfortable with paying by mobile phones or even watches at the table or counter, with online ordering as well as paying on the go before visiting your place.
How long has it been since you last checked your mobile phone? My guess is you answered: “Just a few minutes ago.”. If you did, you are not alone. People spend nearly a few hours a day on their mobile phones. Yes, they are with us everywhere we go. Our mobile phones have become a necessity. Insurance and assistance companies should take note.
Running business-to-consumer e-commerce is profitable and there is still a lot of growth expected as people are shifting from in-store to digital. Why? It is convenient – you don’t have to carry stuff. You can instantly check reviews of other people. It is easy to return things if something goes south. You see no crowds and lines when shopping. And you can shop even after you have had a beer or two.
Why does every hotel, guesthouse, wellness center, tour and destination operator, or a VIP service provider need a mobile marketing strategy? Well, nowadays, about a third of the world’s population is engaged online using mobile phones. This pandemic helps a bit with this, too. By forcing people to adopt physical distancing … and digital solutions. It is important to align the interaction you have with your customers with this reality.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Apple Pay was designed to replace our leather wallets. And Apple is well on its way to doing just that. In today’s world, Apple Pay is truly one of the best ways to shop online and in person, and is much more secure than cards or cash. It is a secure and easy way for people to make purchases in stores, in apps, and on the web.
Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?
The purpose of any charity event is to raise money for a good cause, right? So people should be aware that you are not only trying to get them to come to your event, but they will also have an opportunity for donating.
Think about the last time you sat around and excitedly answered a 30-minute questionnaire. I don’t think it has ever happened. Surveys are the bread and butter of getting feedback. If you want to get quality answers from your customers, it is critical to ask only a few key questions. Keep your surveys short and relevant.
If you create it, they will come, right? Not necessarily when it comes to surveys. Creating your survey is just the start. Then you have to figure out how to actually get your customers to take it. People receive tons of messages every week. So how do you cut through the noise and get them to pay attention to your survey? People are likely to take your survey if you are giving them what they want.
You do your best to satisfy your customers every single day. Customer feedback is the backbone of any small business. It helps you to update your products and services to better solve problems or fulfill the needs of your customers.
Digital coupons are one of the main reasons why people get involved with brands via mobile phones. They are very good at bringing in new customers, boosting last-minute sales, and increasing the demand for products or services. Digital coupons for mobile wallets are also an effective marketing tool for increasing brand awareness.
Sports clubs could take fandom to the next level. Just give the die-hard fans the best way to show their support every day. How? Why don’t you allow your ultimate fans to support your team by signing up for an ultimate digital fan card packed with game-changing features? Welcome to sports mobile marketing …
Nobody wants to fill out forms. Emails go often straight to the trash. The subscription process has to be easy. These are the thoughts that went through my mind while I was writing my first blog post earlier this year. So I created a digital subscription card for the mobile wallet.
Since 2015, I have been going above and beyond what is ordinary. I went the extra mile to engage in an exceptional volunteer initiative. And I am happy to support some nice people doing a great thing – raising funds for people with muscular dystrophy, a disease that has no mercy. I give them my time, energy, knowledge and get a good feeling of helping others.
Why would I engage with my favorite brands on my mobile phone? It is the most personal, most trusted and heavily used device which I have with me at all times. And I pick up or glance at it up to 200 times a day. Given that, I have strong preferences and expectations for how brands should engage with me on my device. Using push notifications, businesses can deliver relevant content to strengthen their brand and share information valued by their customers that underscores their brand purpose.
Demopark added a new form of entry passes distribution directly into the mobile wallet this year. A digital entry pass makes an online purchase much easier. The whole distribution consists of downloading the digital entry pass directly into the mobile phone through a link on the website.
Many think that a mobile wallet is just about payments. I think the mobile wallet is a new and powerful marketing and loyalty platform. Peoples’ lives have become centered around mobile phones. They are constantly present in pockets and play a role of cameras, phones, web browsers and are a way to keep connected in daily life.