Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.
The way we pay for food and beverages is changing. Many people don’t bring wallets out with them anymore. But they always bring their phones. Cafés and restaurants are adopting mobile payments. People are more and more comfortable with paying by mobile phones or even watches at the table or counter, with online ordering as well as paying on the go before visiting your place.
So what’s wrong with your plastic payment cards? To make the long story short, there is no meaningful security on them. Your payment card number is embossed on the front side, and embedded in a magnetic stripe on the backside, or in a built-in chip.
Imagine using your iPhone or Apple Watch to start your car, eliminating the need to carry a keyfob. Apple rolled out iOS 13.4 with a set of new features. However, the feature that makes the right kind of noise is the one that will turn your iPhone into a car key.
In a super competitive space of VIP and concierge services, mobile marketing is a great way to make a lasting connection with your clients. You work behind the scenes to save people time – managing some of their tasks including planning, transportation, and other assistance. Here is an opportunity to reap big rewards from an easy add-on to your current marketing plans.
She is a student. Between class and a part-time job, she stops at the campus library to print out a research paper. She enters the building and a security guy watches as she is fumbling through her bag in search of her student ID. After a while, she comes to the conclusion – she left it on her desk this morning. She is rushing back to her dorm to grab it, but can’t get into the building without her ID card. Before she can call her roommate for help, the alarm rings on her mobile phone. It’s morning. Everything is fine. She has her digital student ID card in her mobile wallet and always on hand.
I would like to bring you also other perspectives on this blog from time to time. So I will ask various experts with different backgrounds for their insights, experiences, and opinions about our cashless future. Let’s start with Rostyslav Dobryanskyy, branch manager at Ukrainian office of app2drive Deutschland, a mobile app-based car rental company.
Whether I’m buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay for me, while also being secure and faster than using a card at check-out. And I don’t need to dig through my wallet to find the card anymore.