People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?
Of course, I am familiar with paper entry tickets that have probably got the number, your logo, and a few other details on them. But that is all that they can, right? And it is hard to sell them online.
Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.
This story began back in 1996. Geert-Jan Bruinsma, a tech guy with an entrepreneurial spirit, wanted to bring together Dutch travelers and the places they wanted to stay with the help of online booking service. His little start-up grew steadily in its first few years. Therefore, it was acquired by a bigger company nine years later.
Most likely you have heard someone use the term “Near Field Communication”, or “NFC” in short, already. Very probably the mobile phone you are reading this article on has an NFC chip inside. NFC is an increasingly useful feature on mobile phones ﹣ a connectivity enabler.
Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.
You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.
The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?
Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.
While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. And let’s shed some light on them.
Business cards have been around for five centuries and still matter. The small pieces of paper are still used by many people today for a reason. Business cards are an effective form of direct marketing and a valuable networking tool. They provide a quick way to share contact information and give people the ability to follow up.
The way we pay for food and beverages is changing. Many people don’t bring wallets out with them anymore. But they always bring their phones. Cafés and restaurants are adopting mobile payments. People are more and more comfortable with paying by mobile phones or even watches at the table or counter, with online ordering as well as paying on the go before visiting your place.
Choosing the right courier service is vital for any large, small, or starting an online business. Well, the courier service has to work hand in hand with the online business to ensure its customers are satisfied. And the courier service also forms the overall impression of the online business.
How long has it been since you last checked your mobile phone? My guess is you answered: “Just a few minutes ago.”. If you did, you are not alone. People spend nearly a few hours a day on their mobile phones. Yes, they are with us everywhere we go. Our mobile phones have become a necessity. Insurance and assistance companies should take note.
Running business-to-consumer e-commerce is profitable and there is still a lot of growth expected as people are shifting from in-store to digital. Why? It is convenient – you don’t have to carry stuff. You can instantly check reviews of other people. It is easy to return things if something goes south. You see no crowds and lines when shopping. And you can shop even after you have had a beer or two.
People spend more time on their mobile phones than on any other device nowadays. Mobile phones allow us to stay connected, shop, or stay informed. The coronavirus pandemic has also encouraged a lot of people, who were forced to stay home, to resort to mobile wallets and online shopping while adopting mobile payments.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Are live business-to-business events like trade shows and conferences dying out in the digital age? Not really. Thousands and thousands of small and large trade shows and conferences are held each year around the globe. Some may have had lower attendance or fewer exhibitors, but in general, this industry has done actually quite well. Trade shows and conferences still present an invaluable opportunity for businesses to showcase their products and services, and to monitor trends. They also provide a great networking platform.
Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?
The purpose of any charity event is to raise money for a good cause, right? So people should be aware that you are not only trying to get them to come to your event, but they will also have an opportunity for donating.