Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing?
Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.
Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.
People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.
What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.
Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.
The pandemic has rapidly accelerated digital transformation projects. It has also driven mass adoption of mobile payments. After a slow start in the US, the use of mobile wallets is rapidly catching up with cash payments. Mobile payments such as Apple Pay and Google Pay are also becoming increasingly popular in Europe as well as globally.
If you own a start-up or a small business, the pandemic is probably giving you a hard time — understandably so. It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people?
Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications.
The first chamber of commerce ever was established by merchants, traders, and craftsmen in Marseille, France in 1599. It provided them a forum to discuss and tackle common challenges. Throughout the centuries, this representation of common interests has become the foundation of chambers of commerce worldwide.
People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?
Of course, I am familiar with paper entry tickets that have probably got the number, your logo, and a few other details on them. But that is all that they can, right? And it is hard to sell them online.
Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.
This story began back in 1996. Geert-Jan Bruinsma, a tech guy with an entrepreneurial spirit, wanted to bring together Dutch travelers and the places they wanted to stay with the help of online booking service. His little start-up grew steadily in its first few years. Therefore, it was acquired by a bigger company nine years later.
Most likely you have heard someone use the term “Near Field Communication”, or “NFC” in short, already. Very probably the mobile phone you are reading this article on has an NFC chip inside. NFC is an increasingly useful feature on mobile phones ﹣ a connectivity enabler.
Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.
You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.
The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?
Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.
While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. And let’s shed some light on them.