Digital transactions continue to rise. Over the last few years, the number of people using mobile wallets to make payments surged in Europe. And over the last two years, the value of mobile transactions doubled. Mobile payments are expected to make one-third of all point-of-sale transactions within the next two years.
Why does every hotel, guesthouse, wellness center, tour and destination operator, or a VIP service provider need a mobile marketing strategy? Well, nowadays, about a third of the world’s population is engaged online using mobile phones. This pandemic helps a bit with this, too. By forcing people to adopt physical distancing … and digital solutions. It is important to align the interaction you have with your customers with this reality.