This story began back in 1996. Geert-Jan Bruinsma, a tech guy with an entrepreneurial spirit, wanted to bring together Dutch travelers and the places they wanted to stay with the help of online booking service. His little start-up grew steadily in its first few years. Therefore, it was acquired by a bigger company nine years later.
You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.
While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. And let’s shed some light on them.
Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.