Earlier this month, PYMNTS.com, a US-based analytics company with a focus on payment platforms, published data from their recent study on Apple Pay usage for in-store payments in the United States. The insights say it is not a habit yet. Why?
Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.
2020 has changed so much about the way we live and work including our shopping and payment preferences and habits. The e-commerce surge that has accompanied the pandemic has created a growing preference for mobile payments. The shift to mobile payments offering people a secure, fast and simple checkout process is only going to accelerate. Small businesses can reach customers on mobile phones that are glued to their hands all day long. Mobile wallets such as Apple Wallet and Google Pay are the center point for a richer customer experience.
Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.
Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.
Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.
Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work?
The pandemic has rapidly accelerated digital transformation projects. It has also driven mass adoption of mobile payments. After a slow start in the US, the use of mobile wallets is rapidly catching up with cash payments. Mobile payments such as Apple Pay and Google Pay are also becoming increasingly popular in Europe as well as globally.
If you own a start-up or a small business, the pandemic is probably giving you a hard time — understandably so. It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people?
Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications.
This story began back in 1996. Geert-Jan Bruinsma, a tech guy with an entrepreneurial spirit, wanted to bring together Dutch travelers and the places they wanted to stay with the help of online booking service. His little start-up grew steadily in its first few years. Therefore, it was acquired by a bigger company nine years later.
You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.
While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. And let’s shed some light on them.
Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.