Contactless payments are very popular in Europe as they are faster and more secure compared to swiping your plastic card or paying cash. However, as soon as you try Apple Pay, there is no chance you are going back to plastic.
Apple Pay provides a more convenient way to pay. It is basically a digital wallet on your iPhone and other Apple devices that lets you pay in physical stores, within mobile apps, and on the web. Your actual card number is never stored on your phone or on Apple’s servers. Instead, Apple Pay uses a specific device number and a unique transaction code to process payments and protect your information. This allows Apple Pay to be faster and more secure than a plastic card.