Become Digital

Stories on Mobile Marketing

Mobile Phone — Restaurant’s Friend or Foe?

Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.

Types Of Loyalty Programs: Which Is Right For Your Business?

The objective of any loyalty program is to generate repeat visits. It is believed the first modern loyalty program commenced in 1793, when a Sudbury, New Hampshire merchant began rewarding customers with copper tokens. People could accumulate the tokens and use them for future purchases. The idea has been replicated by other retailers over the centuries — from branded metal tokens, over cutting-out trademarks from product packaging, various paper checks, tickets, certificates, and coupons, to plastic cards, stamps, miles, and points.

Cool Ways To Use NFC

NFC chips have changed the way we interact with the world around us. They have also enabled contactless payments as well as mobile payment services such as Apple Pay and Google Pay. Some time ago, I wrote here about what can NFC do. Today, let’s…

Why Should Marketing Agencies Offer Mobile Wallet?

Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.

Best Places To Visit In …

People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.

Food Truck Spotlight

Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.

Are You In Your Customers’ Wallet?

We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets.

5 Ways Small Businesses Can Use Mobile Wallet

Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers.

Push Notifications Are Awesome

Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications.

Prescription For Customer Engagement

You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.

My Holiday Marketing Tips

Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.

The Restaurateur’s Guide To The Mobile Galaxy

The way we pay for food and beverages is changing. Many people don’t bring wallets out with them anymore. But they always bring their phones. Cafés and restaurants are adopting mobile payments. People are more and more comfortable with paying by mobile phones or even watches at the table or counter, with online ordering as well as paying on the go before visiting your place.

Customers: Handle With Care

Choosing the right courier service is vital for any large, small, or starting an online business. Well, the courier service has to work hand in hand with the online business to ensure its customers are satisfied. And the courier service also forms the overall impression of the online business.

A Killer Strategy For Travel And Destination Services

Why does every hotel, guesthouse, wellness center, tour and destination operator, or a VIP service provider need a mobile marketing strategy? Well, nowadays, about a third of the world’s population is engaged online using mobile phones. This pandemic helps a bit with this, too. By forcing people to adopt physical distancing … and digital solutions. It is important to align the interaction you have with your customers with this reality.

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