How long has it been since you last checked your mobile phone? My guess is you answered: “Just a few minutes ago.”. If you did, you are not alone. People spend nearly a few hours a day on their mobile phones. Yes, they are with us everywhere we go. Our mobile phones have become a necessity. Insurance and assistance companies should take note.
Customer satisfaction is one of the few levers small businesses can pull to differentiate themselves in competitive marketplaces. The best customer experience usually wins. That’s why customer satisfaction surveys matter.
Do you consider to deploy an affordable mobile marketing strategy relying on mobile wallets instead of an expensive and time-consuming development of your own mobile app? Then this article is just for you. The options for businesses to promote their branded mobile wallet content are nearly endless …
Mobile marketing is one of the most powerful marketing techniques. It allows businesses to connect with people through their personal devices. And hence, it has a larger outreach than many other forms of media. These are two basic tips that will help you to produce the desired results and even beginners can employ them.
She is a student. Between class and a part-time job, she stops at the campus library to print out a research paper. She enters the building and a security guy watches as she is fumbling through her bag in search of her student ID. After a while, she comes to the conclusion – she left it on her desk this morning. She is rushing back to her dorm to grab it, but can’t get into the building without her ID card. Before she can call her roommate for help, the alarm rings on her mobile phone. It’s morning. Everything is fine. She has her digital student ID card in her mobile wallet and always on hand.
Since 2015, I have been going above and beyond what is ordinary. I went the extra mile to engage in an exceptional volunteer initiative. And I am happy to support some nice people doing a great thing – raising funds for people with muscular dystrophy, a disease that has no mercy. I give them my time, energy, knowledge and get a good feeling of helping others.
Why would I engage with my favorite brands on my mobile phone? It is the most personal, most trusted and heavily used device which I have with me at all times. And I pick up or glance at it up to 200 times a day. Given that, I have strong preferences and expectations for how brands should engage with me on my device. Using push notifications, businesses can deliver relevant content to strengthen their brand and share information valued by their customers that underscores their brand purpose.
I would like to bring you also other perspectives on this blog from time to time. So I will ask various experts with different backgrounds for their insights, experiences, and opinions about our cashless future. Let’s start with Rostyslav Dobryanskyy, branch manager at Ukrainian office of app2drive Deutschland, a mobile app-based car rental company.
Many think that a mobile wallet is just about payments. I think the mobile wallet is a new and powerful marketing and loyalty platform. Peoples’ lives have become centered around mobile phones. They are constantly present in pockets and play a role of cameras, phones, web browsers and are a way to keep connected in daily life.
Whether I’m buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay for me, while also being secure and faster than using a card at check-out. And I don’t need to dig through my wallet to find the card anymore.