People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?
Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.
Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.
Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Digital coupons are one of the main reasons why people get involved with brands via mobile phones. They are very good at bringing in new customers, boosting last-minute sales, and increasing the demand for products or services. Digital coupons for mobile wallets are also an effective marketing tool for increasing brand awareness.