Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.
Contactless payments are very popular in Europe as they are faster and more secure compared to swiping your plastic card or paying cash. However, as soon as you try Apple Pay, there is no chance you are going back to plastic.
So what’s wrong with your plastic payment cards? To make the long story short, there is no meaningful security on them. Your payment card number is embossed on the front side, and embedded in a magnetic stripe on the backside, or in a built-in chip.
Customer satisfaction is one of the few levers small businesses can pull to differentiate themselves in competitive marketplaces. The best customer experience usually wins. That’s why customer satisfaction surveys matter.