Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Apple Pay was designed to replace our leather wallets. And Apple is well on its way to doing just that. In today’s world, Apple Pay is truly one of the best ways to shop online and in person, and is much more secure than cards or cash. It is a secure and easy way for people to make purchases in stores, in apps, and on the web.
Contactless payments are very popular in Europe as they are faster and more secure compared to swiping your plastic card or paying cash. However, as soon as you try Apple Pay, there is no chance you are going back to plastic.
Apple Pay provides a more convenient way to pay. It is basically a digital wallet on your iPhone and other Apple devices that lets you pay in physical stores, within mobile apps, and on the web. Your actual card number is never stored on your phone or on Apple’s servers. Instead, Apple Pay uses a specific device number and a unique transaction code to process payments and protect your information. This allows Apple Pay to be faster and more secure than a plastic card.
So what’s wrong with your plastic payment cards? To make the long story short, there is no meaningful security on them. Your payment card number is embossed on the front side, and embedded in a magnetic stripe on the backside, or in a built-in chip.
So you think you should just develop your custom mobile app to reach zillions of users, make big money, and become famous? Well, today, I would like to address why you just should not do exactly this.
We went on our family trip again this January. While enjoying that, I tried to discover how Vietnam is becoming cashless. Is cash still king in Vietnam?
She is a student. Between class and a part-time job, she stops at the campus library to print out a research paper. She enters the building and a security guy watches as she is fumbling through her bag in search of her student ID. After a while, she comes to the conclusion – she left it on her desk this morning. She is rushing back to her dorm to grab it, but can’t get into the building without her ID card. Before she can call her roommate for help, the alarm rings on her mobile phone. It’s morning. Everything is fine. She has her digital student ID card in her mobile wallet and always on hand.
Sports clubs could take fandom to the next level. Just give the die-hard fans the best way to show their support every day. How? Why don’t you allow your ultimate fans to support your team by signing up for an ultimate digital fan card packed with game-changing features? Welcome to sports mobile marketing …
Nobody wants to fill out forms. Emails go often straight to the trash. The subscription process has to be easy. These are the thoughts that went through my mind while I was writing my first blog post earlier this year. So I created a digital subscription card for the mobile wallet.
Since 2015, I have been going above and beyond what is ordinary. I went the extra mile to engage in an exceptional volunteer initiative. And I am happy to support some nice people doing a great thing – raising funds for people with muscular dystrophy, a disease that has no mercy. I give them my time, energy, knowledge and get a good feeling of helping others.
Why would I engage with my favorite brands on my mobile phone? It is the most personal, most trusted and heavily used device which I have with me at all times. And I pick up or glance at it up to 200 times a day. Given that, I have strong preferences and expectations for how brands should engage with me on my device. Using push notifications, businesses can deliver relevant content to strengthen their brand and share information valued by their customers that underscores their brand purpose.
Demopark added a new form of entry passes distribution directly into the mobile wallet this year. A digital entry pass makes an online purchase much easier. The whole distribution consists of downloading the digital entry pass directly into the mobile phone through a link on the website.
Many think that a mobile wallet is just about payments. I think the mobile wallet is a new and powerful marketing and loyalty platform. Peoples’ lives have become centered around mobile phones. They are constantly present in pockets and play a role of cameras, phones, web browsers and are a way to keep connected in daily life.
Whether I’m buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay for me, while also being secure and faster than using a card at check-out. And I don’t need to dig through my wallet to find the card anymore.