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Stories on Mobile Marketing

People spend more time on their mobile phones than on any other device nowadays. Mobile phones allow us to stay connected, shop, or stay informed. The coronavirus pandemic has also encouraged a lot of people, who were forced to stay home, to resort to mobile wallets and online shopping while adopting mobile payments.

And most of them are pleasantly surprised by how easy and useful they are. Businesses, therefore, try to reach people with mobile strategies. What is preventing municipalities and communities from using the same approach?

Medium Is The Message

In the 1960s, Herbert M. McLuhan, a Canadian philosopher, invented the expression “the medium is the message”. Since then, marketers have learned how media context impacts our processing and attitude to a marketing message. Such as while reading a recipe, we are definitely more likely to respond to an advertisement promoting cooking stuff.

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Or, while people live on their mobile phones, they would be likely to engage with your mobile messages. That’s because the frame of mind of the people impacts the effectiveness of your message.

Mobile wallets, such as Apple Wallet and Google Pay, enable municipalities to deploy an affordable mobile strategy. The mobile wallet is a service that manages digital content from multiple brands and that enables transactions. It is in the hands and pockets of hundreds of millions of people worldwide.

Digital Municipal Information Card

For a city, town, village, or a community, it is not that complicated anymore to show up on their residents’ lock screen and deliver timely and interesting information. And boost ongoing and targeted communication without a need for developing a mobile app. With a digital municipal information card in a mobile wallet, people can view news and updates on what is happening in their local area.

This information card can easily be available to everyone through QR (quick response) codes and links on the municipal website, in the hall newspaper, and on other printed materials. Everyone who downloads the card gets a smart bookmark to local news in his/her mobile wallet.

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You can broadcast invitations to local events and public meetings, or helpful real-time notifications. Including emergency communication. You can also target people based on their current location, and offer them useful location-specific updates. Downtown, near the municipal hall, at the local cultural center or around the school, people can receive reminders of upcoming concerts, exhibitions, performances, and other events.

Last but not least, such a digital information card allows for making one-click calls to a municipality official. Or for sending one-click emails, reporting claims, and of course providing feedback.

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7 Ways To Reconnect With Customers

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.

Best Places To Visit In …

People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.

What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.


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