Demopark added a new form of entry passes distribution directly into the mobile wallet this year. It is Europe’s largest open-air exhibition for municipal machinery, green space, and golf course maintenance and construction which is attractive for its exciting special shows and unique demonstration format. A digital entry pass makes an online purchase much easier. The whole distribution consists of downloading the digital entry pass directly into the mobile phone through a link on the website.
I watched people have not had to wait in lines anymore when entering the exhibition area. People were presenting their digital passes for verification directly on their mobile phones to personnel at entry gates equipped with online pocket 2D barcode scanners. Lots of paper can be saved so …
The Demopark mobile app is an interactive fair guide and a practical aid that simplifies your visit and helps you with planning. You can find exhibitors quickly and easily as you benefit from a list of all exhibitors with full-text search functionality, an individual watchlist, and a ground plan, as well as an overview of the supporting program. This app allows you also to add your own photos and notes to a selected exhibitor, or read daily updated news from the exhibition. The app has been actively promoted to visitors through the Demopark website and newsletter, as well as advertised in various print media.
The exhibitors could, however, use it to their benefit, too. How? By buying a customized mini-app with the exhibitor’s homepage, contact details page, and news page linked to the main app.
The fact that mobile wallet is becoming part of our daily lives makes it a new and powerful marketing and loyalty platform. Whether you already use it or not, payment terminals are enabling contactless payments with mobile payment services such as Apple Pay and Google Pay today. Trade fairs and exhibitions organizers can use it to deliver value to their customers – visitors and exhibitors.
Trade fairs and exhibitions organizers can use the
mobilewallet to deliver value to visitors and exhibitors
I see the Demopark mobile app and mobile wallet could even better complement each other and work in line as a mobile wallet enables organizers to have an ongoing supportive connection to visitors. Digital entry passes allow people to view useful real-time information on the exhibition, schedule, and highlights, download exhibition guide, map as well as visitor flyer, or locate the venue conveniently directly from their mobile phone.
The digital entry passes are interactive. Updates and notifications that can be triggered by time and location can be provided to digital entry pass holders enabling to communicate with visitors before, during and after the exhibition, running campaigns, promoting featured exhibitors, partners, and sponsors, or collecting feedback in a new and extremely effective way – straight on their lock screen.
Digital entry passes are interactive and dynamic
As the digital entry passes are also dynamic, the clickable links on their backside allow people to make a one-click call or e-mail, find a place, open a website or install the Demopark mobile app
In situations when Demopark needs to contact all visitors at once, everything that has to be done is sending a single message. This way, visitors can instantly be informed about important changes.
Every digital pass can be changed
Every digital pass can be changed after it’s saved on people’s mobile phones. Just anything can be changed: content, design and even the type itself. After the digital entry pass validation, it can be turned into a digital voucher from the featured exhibitor, main partner or sponsor creating a new business opportunity.
A Unique Exhibition, A Unique Place
Recently, I’ve been to this exhibition which takes place at the 2200-meter long and 60
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