Become Digital

Stories on Mobile Marketing

Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.

Yes, digital technology has made those tasks easier. However, the most important thing is getting the right digital technology implemented for benefit of both, you as well as your members. Why should paper and plastic membership cards go digital? People spend more time on their mobile phones than on any other device nowadays. It is nearly a few hours a day. Mobile phones allow us to stay connected, shop, or stay informed. That’s why we are always on our mobile phones and why we check them up to 200 times per day. Mobile phones have been becoming the main screen in our lives.

And why I believe a mobile wallet is the best place for membership cards? Developing a mobile app would cost you a fortune. And anyway, people spend the majority of their time on just a few apps. On their mobile phones, people have mobile wallets that count to the most popular applications. The mobile wallet is the service behind ever-increasing mobile payments. And beyond transactions, the mobile wallet allows people to use digital content from brands. Such as coupons, store cards, event tickets, boarding passes, and … also your digital membership cards.

Digital Membership Cards

Let’s say that the expiry dates of multiple members are approaching. You would have to start sending them emails and to call them so that they can get their membership card renewed as soon as possible. Or you can stay current with peoples’ habits of having all the information at their fingertips, and decide on digital membership cards that will live on your members’ mobile phones.

Dropping membership renewal reminders to the members through email or the old good mail is a bit time-taking. The digital solution is actually very cost-effective as it can help you to cut down mailing expenses and to save internal costs for printing, handling, and stuffing envelopes, and supplies. Your staff will have more time, too. The digital membership cards would definitely make the renewal easier. They allow you for sending automated renewal reminders directly to the lock screen of your members.

Learn more

You can send your members push notifications with reminders to visit your events, renew membership, and other important notifications, updates, alerts, and confirmations directly to their lock screens. The digital membership cards will become a new communication channel for you. They allow you for the most direct communication with your members without letters, emails, and texts. Well, who doesn’t like to get the attention, right? With the digital membership cards, you can send personalized invitations, greetings, and other messages to your members. This will make your members know how much you care about them. A piece of plastic or paper has never been so powerful or so personal.

Go Green

The digital membership cards on your members’ mobile phones will not just save your time and money but also present you as an example of how anyone can preserve a bit of our nature. Going green is a change that art and culture institutions need to adopt sooner or later. Are you replacing plastic bags with paper already? It is a great way to start. Now, why not move on and push aside your plastic membership cards?

The digital membership cards make membership even more convenient for you as well as your members. It means one plastic or paper card that your members don’t have to carry in their wallets.

Learn more

Isn’t that really cool? The digital membership cards for mobile wallets can endear your art or culture institution for years to come and help with improving the membership renewal rate.

Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every week, there is a new Become Digital story for people like you.

Subscribe Become Digital For Free

And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.

Never miss another story. Sign up for Become Digital for free.


7 Ways To Reconnect With Customers

Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.

Best Places To Visit In …

People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.

What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.


Enjoying Become Digital? Please spread the word 😉