Become Digital

Stories on Mobile Marketing

Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?

Now we are coming to the challenge. You are a trendy gallery with affordable art having an exhibition coming up. And exhibitions are made to be seen. It always helps if you can convince the media your exhibition is worthwhile. You will be getting the message out there for free. However, you are not always so lucky. That is why promotion plays such a vital role. You need a program that tells your story. But, how to promote your upcoming exhibition and attract visitors without a generous budget?

Go Social

Talk about your upcoming exhibition on your social media channels such as Facebook, Instagram, Twitter, or LinkedIn. Create a Facebook event and disclose interesting details, showcase images, and videos. Identify and add relevant hashtags. And if your follower base is not large enough, you can invite friends and relevant bloggers, journalists, critics, and influencers.

Learn more

Find Partners

Decide on who will act like your talking head and make sure this person is a part of all interactions with the media. Seek out a media partner who speaks to the audience you are hoping to attract. This will ensure coverage of the exhibition – typically for something in return. Maybe the use of your art gallery or museum space for a private event organized by your media partner.

If you are in a tourist-heavy area, you might want to work also with a local tourist authority and online tourist guides. Many people love their hometown so approaching local bloggers is a great way to get exposure to your exhibition, too. Do not forget to approach neighboring businesses about joining your promotional efforts. Ask them to cross-promote with you.

Learn more

Reward People

At some point, the highest priority becomes creating a great experience for those who attend your exhibition. The thing that makes great businesses stand out from the pack is the ability to retain customers and make them always want to come back. Even seemingly meaningless details like offering something free to the first people through the door goes a long way.

Come Up With Something New

You will also have to find new and interesting ways to engage with people and cut through the noise. Instead of collecting emails from people, you might want to offer them signing up for an ultimate digital exhibition pass packed with appealing features. This digital exhibition pass will live in peoples’ mobile wallets such as Apple Wallet or Google Pay. The mobile wallet is a service that enables mobile payments. And that manages branded digital content such as boarding passes, coupons, loyalty cards, and many more. The mobile wallet also allows for communication without emails or text messages. It allows your messages to appear as push notifications on people’s lock screen.

Learn more

Think outside the box. Serve people first-hand information complementing your websites, social media, and printed materials. Your digital exhibition pass can allow people to view useful real-time information on the exhibition and the highlights, to download the exhibition guide, as well as the visitor flyer, or to locate your place conveniently directly from their mobile phone.

Before, during, and after your exhibition, you can utilize push notifications to keep people (that have your digital exhibition pass stored) up to date with important news, to collect feedback, or to cross-promote your partners – replacing email newsletters. Or throughout the whole year, you can send creative messages to those individual people that are in the right place.

I wish you a long line of people down the street on an opening day.

Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every week, there is a new Become Digital story for people like you.

Subscribe Become Digital For Free

And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.


Vaccination Status In Apple Wallet?

Thanks to a partnership between Apple and Healthvana, a software platform that delivers test results to patients, residents in Los Angeles can have their vaccination records stored digitally since the end of December. In the Apple Wallet or selected Android wallets. With about 10 million residents, Los Angeles County is the most populous county in the United States.

The New Year Is Here. Go Mobile.

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Say Goodbye To Plastic And Become Digital

Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.


Comments are closed.


Enjoying Become Digital? Please spread the word 😉