Become Digital

Stories on Mobile Marketing

Of course, I am familiar with paper entry tickets that have probably got the number, your logo, and a few other details on them. But that is all that they can, right? And it is hard to sell them online.

In one of my last summer articles, I was writing that art galleries might want to come up with something new and find new ways to engage with visitors. Now, it is time to get rid of dull paper entry tickets once and for all and cut through the noise. But people love to buy stuff online, and this is not going to change. They also prefer shopping online for your digital single-entry passes or digital season passes. They can be simply added to Apple Wallet, selected Android wallets, and Google Pay by your visitors without downloading another app.

Get Rid Of Paper

Museums, science centers, art galleries, historical societies, zoos, aquariums, etc. can cut costs, get rid of paper, and introduce digital entry passes for mobile wallets that are safe, convenient, and flexible. No printing fees, no shipping fees, no transfer fees. This is the newest form of electronic ticketing that sets you free from third-party ticketing platforms that just want your customer data for nothing in return.

Learn more

Just imagine that upon arriving at your place, the mobile wallet already offers the right digital entry pass on the lock screen of the mobile phone. Visitors just tap and show or scan to enter. It is quick, truly contactless, and eco-conscious. People will not worry about losing a ticket or realizing a left ticket at home upon arrival as their digital entry pass is saved in their mobile wallet.

How can you generate more revenue by selling digital entry passes to visitors? On our mobile phones, we all have mobile wallets that count to the most popular applications. The mobile wallet is the service behind ever-increasing mobile payments. And beyond transactions, the mobile wallet allows us to use digital content from brands. Such as coupons, store cards, event tickets, boarding passes, and … also your digital entry passes.

Digital Entry Pass Packed With Appealing Features

The digital entry passes are great for you to engage with your visitors. They are interactive and allow you for sending push notifications not only with exclusive content and other important announcements, but also with your deals, promotions, or discounts. No doubt, everyone likes good deals, right? Serve people first-hand information complementing your websites, social media, and printed materials. Promote and sell membership, and up-sell special tickets for other exhibitions, or events, as well as “VIP” tickets. All in a very cost-efficient manner. You can also provide visitors with useful real-time information. Clickable links on the digital entry pass backside allow people to check schedules, read about highlights, as well as open or download a visitor guide conveniently directly from their mobile phone.

Learn more

So, are you ready to unlock a completely new and enhanced way of visitor engagement? Or to make your tickets smarter while cutting costs of printing leaflets, maps, brochures, and guides? Or perhaps to become digital and generate more revenue?

Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every week, there is a new Become Digital story for people like you.

Subscribe Become Digital For Free

And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.

Never miss another story. Sign up for Become Digital for free.


Vaccination Status In Apple Wallet?

Thanks to a partnership between Apple and Healthvana, a software platform that delivers test results to patients, residents in Los Angeles can have their vaccination records stored digitally since the end of December. In the Apple Wallet or selected Android wallets. With about 10 million residents, Los Angeles County is the most populous county in the United States.

The New Year Is Here. Go Mobile.

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Say Goodbye To Plastic And Become Digital

Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.


Enjoying Become Digital? Please spread the word 😉