Since 2015, I have been going above and beyond what is ordinary. I went the extra mile to engage in an exceptional volunteer initiative. And I am happy to support some nice people doing a great thing – raising funds for people with muscular dystrophy, a disease that has no mercy. I give them my time, energy, knowledge and get a good feeling of helping others.
Why would I engage with my favorite brands on my mobile phone? It is the most personal, most trusted and heavily used device which I have with me at all times. And I pick up or glance at it up to 200 times a day. Given that, I have strong preferences and expectations for how brands should engage with me on my device. Using push notifications, businesses can deliver relevant content to strengthen their brand and share information valued by their customers that underscores their brand purpose.
I would like to bring you also other perspectives on this blog from time to time. So I will ask various experts with different backgrounds for their insights, experiences, and opinions about our cashless future. Let’s start with Rostyslav Dobryanskyy, branch manager at Ukrainian office of app2drive Deutschland, a mobile app-based car rental company.
Demopark added a new form of entry passes distribution directly into the mobile wallet this year. A digital entry pass makes an online purchase much easier. The whole distribution consists of downloading the digital entry pass directly into the mobile phone through a link on the website.
Many think that a mobile wallet is just about payments. I think the mobile wallet is a new and powerful marketing and loyalty platform. Peoples’ lives have become centered around mobile phones. They are constantly present in pockets and play a role of cameras, phones, web browsers and are a way to keep connected in daily life.
Whether I’m buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay for me, while also being secure and faster than using a card at check-out. And I don’t need to dig through my wallet to find the card anymore.