Why does every hotel, guesthouse, wellness center, tour and destination operator, or a VIP service provider need a mobile marketing strategy? Well, nowadays, about a third of the world’s population is engaged online using mobile phones. This pandemic helps a bit with this, too. By forcing people to adopt physical distancing … and digital solutions. It is important to align the interaction you have with your customers with this reality.
People spend more time on their mobile phones than on any other device nowadays. Mobile phones allow us to stay connected, shop, or stay informed. The coronavirus pandemic has also encouraged a lot of people, who were forced to stay home, to resort to mobile wallets and online shopping while adopting mobile payments.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Apple Pay was designed to replace our leather wallets. And Apple is well on its way to doing just that. In today’s world, Apple Pay is truly one of the best ways to shop online and in person, and is much more secure than cards or cash. It is a secure and easy way for people to make purchases in stores, in apps, and on the web.
Contactless payments are very popular in Europe as they are faster and more secure compared to swiping your plastic card or paying cash. However, as soon as you try Apple Pay, there is no chance you are going back to plastic.
Apple Pay provides a more convenient way to pay. It is basically a digital wallet on your iPhone and other Apple devices that lets you pay in physical stores, within mobile apps, and on the web. Your actual card number is never stored on your phone or on Apple’s servers. Instead, Apple Pay uses a specific device number and a unique transaction code to process payments and protect your information. This allows Apple Pay to be faster and more secure than a plastic card.
So what’s wrong with your plastic payment cards? To make the long story short, there is no meaningful security on them. Your payment card number is embossed on the front side, and embedded in a magnetic stripe on the backside, or in a built-in chip.
More women are becoming sports fans. And fans, in general, are demanding more engaging and immersive experiences. Sports marketing is shifting to new platforms. These are just some of the recent trends in sports event marketing. Using the right tactics, everyone can take advantage of them. So how can you keep your fans engaged and grow your audience?
Are live business-to-business events like trade shows and conferences dying out in the digital age? Not really. Thousands and thousands of small and large trade shows and conferences are held each year around the globe. Some may have had lower attendance or fewer exhibitors, but in general, this industry has done actually quite well. Trade shows and conferences still present an invaluable opportunity for businesses to showcase their products and services, and to monitor trends. They also provide a great networking platform.
Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?
The purpose of any charity event is to raise money for a good cause, right? So people should be aware that you are not only trying to get them to come to your event, but they will also have an opportunity for donating.
Think about the last time you sat around and excitedly answered a 30-minute questionnaire. I don’t think it has ever happened. Surveys are the bread and butter of getting feedback. If you want to get quality answers from your customers, it is critical to ask only a few key questions. Keep your surveys short and relevant.
If you create it, they will come, right? Not necessarily when it comes to surveys. Creating your survey is just the start. Then you have to figure out how to actually get your customers to take it. People receive tons of messages every week. So how do you cut through the noise and get them to pay attention to your survey? People are likely to take your survey if you are giving them what they want.
You do your best to satisfy your customers every single day. Customer feedback is the backbone of any small business. It helps you to update your products and services to better solve problems or fulfill the needs of your customers.
Customer satisfaction is one of the few levers small businesses can pull to differentiate themselves in competitive marketplaces. The best customer experience usually wins. That’s why customer satisfaction surveys matter.
So you think you should just develop your custom mobile app to reach zillions of users, make big money, and become famous? Well, today, I would like to address why you just should not do exactly this.
Imagine using your iPhone or Apple Watch to start your car, eliminating the need to carry a keyfob. Apple rolled out iOS 13.4 with a set of new features. However, the feature that makes the right kind of noise is the one that will turn your iPhone into a car key.
In a super competitive space of VIP and concierge services, mobile marketing is a great way to make a lasting connection with your clients. You work behind the scenes to save people time – managing some of their tasks including planning, transportation, and other assistance. Here is an opportunity to reap big rewards from an easy add-on to your current marketing plans.
We went on our family trip again this January. While enjoying that, I tried to discover how Vietnam is becoming cashless. Is cash still king in Vietnam?
Well, today it won’t be just another article about the three, five or seven biggest challenges real estate agents are facing and how to handle them. This piece is a tip on how you can outperform your clients in marketing, and stand out from competitors.
