Become Digital

Stories on Mobile Marketing

Why would I engage with my favorite brands on my mobile phone? It is the most personal, most trusted and heavily used device which I have with me at all times. And I pick up or glance at it up to 200 times a day. Given that, I have strong preferences and expectations for how brands should engage with me on my device. Using push notifications, businesses can deliver relevant content to strengthen their brand and share information valued by their customers that underscores their brand purpose.

Make people feel appreciated

What Are Push Notifications?

I want to clarify one thing right now. They don’t require creating your own mobile app – which is costly to develop and time-consuming to manage. Businesses can deliver their branded digital content directly to people’s Apple Wallet or Google Pay mobile app.

Deliver branded content directly to Apple Wallet or Google Pay

This digital content, such as digital discount coupons, entry tickets, personal passes, gift vouchers, or customer cards, is a digital representation of information that might otherwise be printed on small pieces of paper or plastic and kept in a leather wallet. It can include texts, images, and links to visuals, audio, video, websites, or social media. It lets people take various actions in the real world. People must take action to optin. They must add your digital content to their mobile wallet where they view and manage it. Once it is saved there, you can dynamically update your digital content anytime.

Push notifications

Push notifications can only reach people who have added your content

Push notifications are messages that pop up as a banner on a lock screen of a mobile phone. They can only reach people who have added your digital content into their mobile wallet. You can compose a manual message. Or set up an automated message to be sent over the API to a defined audience. Or you can deliver a more relevant message by using location data or time. Push notifications are a new, direct, and extremely effective communication channel with your customers. However, businesses should treat the ability to show up on their customers’ lock screen through push notifications as a privilege, not a right. You must provide value. If you don’t, push notifications will be ignored or turned off.

Marketing messaging

Marketing Messaging

Among my reasons to engage with brands would be receiving incentives such as special sales promotions and deals or coupons, gift cards and vouchers from retail stores, cafés, and restaurants. Then I like rewards points as well as some exclusive content – sneak peeks of new products or special deals. What I would also welcome is a contextual product and service information. Same with important updates. And I would like to know about relevant events and news.

You can’t forget a digital gift voucher at home

I will never forget such a digital gift voucher at home. It can display its current value. And if I am close to the store, the voucher and a custom message show up on my mobile phone lock screen. When the total value is used, the voucher can be replaced by another deal (such as for accessories to the purchased goods).

Service-based communication

Service-Based Communication

For businesses, delivering functional service-based communications to their customers’ mobile phones is very important. It can be for instance order confirmations, delivery notifications, product updates, time-triggered reminders, claim processing alerts, real-time ticket alerts, and account balance updates. These messages are providing basic information, being delivered immediately, and providing the ability to take further action directly from the notification. They add value to people because they are personalized and include relevant and time-sensitive information.

Push Notifications Can Do A Lot Of Things

Sending regular push notifications that are authentic to your brand and provide value to your customers can drive people into your business. It is needless to say that looking spammy will not help you win loyalty and engagement.

Add to Apple Wallet

Deliver push notifications when dynamically updating your digital content for Apple Wallet and Google Pay. Activate people with “Add to Apple Wallet” and “Add to G Pay” buttons to drive engagement and installs. Provide exclusive news and updates, instant and actionable information. Deliver links to your visuals, audio, video, websites or social media and to your other mobile wallet content. Remind people to keep them aware of your content in their mobile wallets. Update your perpetual offers.

Add push notifications as a communication channel

Remember to add push notifications as a channel to your marketing campaigns. Let your customers get a first look at a new marketing campaign. Announce a new product launch, update or feature. Combine push notifications with videos and more – you can send a link to a video clip directly through push notification.

Add push notifications as a communication channel

Offer your customers contests and giveaways and engage them to enter and share with friends. Get customer feedback by using push notifications. You can send a link to a website where people have the chance to easily provide you their feedback.

Tie push notifications to the real world

Tie your push notifications to the real world. You can do it with anniversary offers, mobile-only offers with a pickup in-store, end-of-season sales, limited edition products, and experiences, or seasonal reminders that make sense for your customers. Having a regular, high-value touchpoint is a great reason to send push notification. Just highlight a product or service weekly or monthly. You can also send your newsletter in a new way. Just send a push notification with a link allowing to read your regular newsletter conveniently directly from the mobile phone. Or drive your audience to live streaming events like breaking news and live broadcasts.

Tie push notifications to the real world

Location Is Relevant

Location-based notifications feel extremely relevant and have the potential to deliver information in exactly the place and time your customer needs it. You can send a notification when your customer is within a certain distance of your location to remind him/her to not to forget your coupon or unused loyalty points. If you have last-minute deals, just alert your customers who are close enough to your location to take action.

Location-based notifications

You can get creative

And when your customer is in a certain place, you can get even more creative and send context-specific notifications to educate, entertain or drive him/her to your location.

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Mobile Phone — Restaurant’s Friend or Foe?

Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.


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