Become Digital

Stories on Mobile Marketing

Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.

As you are preparing for your 2020 holiday campaigns, would you still think mobile is not crucial to your success? Let me throw a few figures from the Adobe’s 2019 Holiday Recap to illustrate the reality. In 2019, mobile phones accounted for more than 80 percent of the holiday season’s e-commerce growth. And almost 70 percent of all visits on Christmas Day came from mobile phones. This is not going to change even if the work from home has probably led to an increase in desktop use for shopping during 2020. This year as well as in the years to come, we will see more people shopping online from mobile phones.

I have worked with like-minded businesses to leverage the power of marketing through mobile wallets. A mobile wallet is an interactive marketing platform for engaging customers in an affordable way. There are huge advantages in costs and speed for businesses that leverage mobile wallet over developing another mobile app for people to install and interact.

Learn more

Usually, when a paper coupon is redeemed, the customer’s experience and interaction with your business are over. Digital coupons for mobile wallets (also called mobile coupons) in fact allow you to re-engage customers and incentivize them to return. The mobile coupons work as smart bookmarks in the customer’s mobile wallet to your deals, promotions, and discounts. Through them, you can remain in touch with your customers perpetually, not just during this holiday season.

Your mobile coupon offers will result in an increase in sales creating real value for customers. People will appreciate the flexibility and ease of use. Mobile payments make it also much easier for people to redeem your mobile coupons and mobile loyalty cards that they added to their mobile wallets.

Generate Holiday Buzz

Ideally, you have already begun. Some people start before October even begins, and others prefer to do their holiday shopping in November. And of course, some people just keep shopping on Christmas Day. It is important to try capturing all those sales.

You might want to build anticipation by counting down to a “big day”. Create and distribute a mobile coupon for your holiday promotion that includes a jazzy countdown timer. Update it every morning to visibly notify your customers that the end of the holiday promotion is getting closer. From time to time, you can include push notification, too. To highlight it even more.

Learn more

Or you could reward the “first 100”. The first 100 that download your new mobile customer card through a QR code in your store. The first 100 that download it through a link on your website. The ones that download it through your Facebook page, through your Instagram, or the ones you sent the link by a text message. For each channel, you can give a small nice special something to the first 100 people adding your new mobile customer card to their mobile wallet. You want to create a rapid demand using this exclusivity feel. You also pick up some great perspectives on which channels are more effective for your business in establishing connections to customers through mobile wallets.

Show Up On Your Customers’ Lock Screen

There is another thing you should know. Not all mobile advertising is equal. People basically spend over 90% of their time within apps and not using mobile browsers. As a result, businesses might want to carefully consider where to place ads.

Your customers added the digital customer card into their mobile wallet. This is how you can easily remain in connection with them. After a while, you can surprise your customers by sending a fresh offer to the customer card inside their mobile wallet. Of course, including a personalized message with thanks for their loyalty. Show how you care about them by offering “7 days of deals”. Engage your customers throughout the holidays with daily high-value offers that can be redeemed online or in the store. All coming to their customer card that lives in their mobile wallet. You can dynamically update the customer cards and notify people about the daily offers straight on their lock screen.

This is exactly the feature of the mobile wallet that provides you the opportunity to be seen on the lock screen of your customers. This is more powerful than emails or texts. And obviously, paper coupons or plastic cards. And don’t stop there.

Learn more

Provide preferential treatment to those loyal customers that have your customer card in their mobile wallet. And don’t forget to also add geolocation information to the customer cards or coupons. This mobile wallet feature further enhances the individual customer’s experience. A relevant coupon or the customer card together with a customized message shows up on the lock screen as soon as the customer reaches a certain location. Or at a given time. The mobile coupon or the mobile customer card can be opened directly from the lock screen without having to look for it. Those location-based notifications feel extremely relevant and have the potential to deliver information in exactly the place and time your customer needs it.

The use of mobile wallets as a customer relationship channel extends beyond this holiday season. Start-ups and small businesses can take the advantage of low cost and broad reach. No app is needed. All that needs to be done is creating your content for mobile wallets and distributing it through any channel without the hurdle of getting people to download another mobile app.


Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every week, there is a new Become Digital story for people like you.

Subscribe Become Digital For Free

And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.

Never miss another story. Sign up for Become Digital for free.

RELATED ARTICLES

Green Mobility

The German FlixMobility is a rapidly growing technology company that has become a leading European mobility platform. It enables people to get from A to B comfortably, quickly, and affordably by green FlixBus long-distance buses. Everyone probably knows them by now. They basically changed the way millions of people travel in Europe in less than seven years.

Never Stop Improving

Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.

Prescription For Customer Engagement

You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.

Not Just A Ticket. A Channel.

The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?

error

Enjoying Become Digital? Please spread the word 😉