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Mobile Phone — Restaurant’s Friend or Foe?

Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.

Types Of Loyalty Programs: Which Is Right For Your Business?

The objective of any loyalty program is to generate repeat visits. It is believed the first modern loyalty program commenced in 1793, when a Sudbury, New Hampshire merchant began rewarding customers with copper tokens. People could accumulate the tokens and use them for future purchases. The idea has been replicated by other retailers over the centuries — from branded metal tokens, over cutting-out trademarks from product packaging, various paper checks, tickets, certificates, and coupons, to plastic cards, stamps, miles, and points.

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