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Stories on Mobile Marketing

The sports competitions in the world are underway despite difficult conditions. All Europe soccer and US football leagues are also kicking off their seasons. This is a time of fans’ excitement, joy, and sadness. And of the safety measures that keep everyone safe.

We might see fans fighting over the slimmer number of seats available in stadiums as the seats are to be socially distanced. People might be required to wear a mask and respect social distancing upon entering the stadiums. And to sanitize hands at every corner. That is if anyone gets to the stadium at all. As what it looks like in Europe for now.

Why To Introduce Mobile Ticketing?

This is also a good time for tickets to go mobile-only. So fans can get into stadiums without touching staff working at the gates. Such a shift to mobile-only tickets will also provide a better guard against fake tickets. And the end of the print-at-home pdf tickets times.

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People will buy digital tickets and season passes online. They will get their digital tickets via email, and they can be downloaded to their mobile wallets, such as Apple Wallet or Google Pay. The process is simple. And before reaching the gate, fans will just open their mobile wallet, select their ticket, and hold their mobile phone near the scanner. It’s just like scanning your boarding pass at the airport. People can have multiple tickets on their mobile phones. For their family to enter, or for multiple games. They are able to swipe through available tickets in the mobile wallet.

Mobile ticketing is the safest, most convenient, and flexible way to receive tickets. It also allows for a quick, truly contactless and eco-conscious entry into venues, while improving health and safety measures for people. It also reduces the risk of lost, stolen, counterfeit, or forgotten tickets. Contactless mobile tickets might become the standard in sports and entertainment.

Prague Lions, a Czech football club, already provides fans with digital season tickets for mobile wallets. Upon arriving at a game, the mobile wallet already presents the right digital season ticket on the lock screen. People can just tap and show. Even if there is no internet access.

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The mobile wallets enable a connection to the people. Mobile tickets are interactive and dynamic. People can be provided with useful real-time information. Clickable links on the backside allow for checking schedules, reading about highlights, downloading guides conveniently directly from a mobile phone.

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Green Mobility

The German FlixMobility is a rapidly growing technology company that has become a leading European mobility platform. It enables people to get from A to B comfortably, quickly, and affordably by green FlixBus long-distance buses. Everyone probably knows them by now. They basically changed the way millions of people travel in Europe in less than seven years.

Never Stop Improving

Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.

Prescription For Customer Engagement

You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.

Not Just A Ticket. A Channel.

The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?


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