Become Digital

Stories on Mobile Marketing

What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.

What On Earth Is An NFT?

Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword.

Czechs Spending Billions By Mobile Payments

Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago.

The New Year Is Here. Go Mobile.

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Talking Footballs

Most likely you have heard someone use the term “Near Field Communication”, or “NFC” in short, already. Very probably the mobile phone you are reading this article on has an NFC chip inside. NFC is an increasingly useful feature on mobile phones ﹣ a connectivity enabler.

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