Many think that a mobile wallet is just about payments. I think the mobile wallet is a new and powerful marketing and loyalty platform. Peoples’ lives have become centered around mobile phones. They are constantly present in pockets and play a role of cameras, phones, web browsers and are a way to keep connected in daily life.
Whether I’m buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay for me, while also being secure and faster than using a card at check-out. And I don’t need to dig through my wallet to find the card anymore.