The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?
Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.
While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. And let’s shed some light on them.
Europe leads the contactless payments adoption. That demonstrates European consumers’ enthusiasm to embrace new technologies. People look for speedy and convenient payments they can trust. In addition to ease of use and convenience, people also benefit from the added security and protection.
Business cards have been around for five centuries and still matter. The small pieces of paper are still used by many people today for a reason. Business cards are an effective form of direct marketing and a valuable networking tool. They provide a quick way to share contact information and give people the ability to follow up.
The way we pay for food and beverages is changing. Many people don’t bring wallets out with them anymore. But they always bring their phones. Cafés and restaurants are adopting mobile payments. People are more and more comfortable with paying by mobile phones or even watches at the table or counter, with online ordering as well as paying on the go before visiting your place.
Choosing the right courier service is vital for any large, small, or starting an online business. Well, the courier service has to work hand in hand with the online business to ensure its customers are satisfied. And the courier service also forms the overall impression of the online business.
How long has it been since you last checked your mobile phone? My guess is you answered: “Just a few minutes ago.”. If you did, you are not alone. People spend nearly a few hours a day on their mobile phones. Yes, they are with us everywhere we go. Our mobile phones have become a necessity. Insurance and assistance companies should take note.
The sports competitions in the world are underway despite difficult conditions. All Europe soccer and US football leagues are also kicking off their seasons. This is a time of fans’ excitement, joy, and sadness. And of the safety measures that keep everyone safe.
Running business-to-consumer e-commerce is profitable and there is still a lot of growth expected as people are shifting from in-store to digital. Why? It is convenient – you don’t have to carry stuff. You can instantly check reviews of other people. It is easy to return things if something goes south. You see no crowds and lines when shopping. And you can shop even after you have had a beer or two.
Why does every hotel, guesthouse, wellness center, tour and destination operator, or a VIP service provider need a mobile marketing strategy? Well, nowadays, about a third of the world’s population is engaged online using mobile phones. This pandemic helps a bit with this, too. By forcing people to adopt physical distancing … and digital solutions. It is important to align the interaction you have with your customers with this reality.
People spend more time on their mobile phones than on any other device nowadays. Mobile phones allow us to stay connected, shop, or stay informed. The coronavirus pandemic has also encouraged a lot of people, who were forced to stay home, to resort to mobile wallets and online shopping while adopting mobile payments.
Shopping is fun. While navigating these uncertain times, you should keep that so. Everyone likes meaningful coupons and advantages. Or a customer card that makes a difference. However, the way people consume content has fundamentally changed.
Apple Pay was designed to replace our leather wallets. And Apple is well on its way to doing just that. In today’s world, Apple Pay is truly one of the best ways to shop online and in person, and is much more secure than cards or cash. It is a secure and easy way for people to make purchases in stores, in apps, and on the web.
Contactless payments are very popular in Europe as they are faster and more secure compared to swiping your plastic card or paying cash. However, as soon as you try Apple Pay, there is no chance you are going back to plastic.
Apple Pay provides a more convenient way to pay. It is basically a digital wallet on your iPhone and other Apple devices that lets you pay in physical stores, within mobile apps, and on the web. Your actual card number is never stored on your phone or on Apple’s servers. Instead, Apple Pay uses a specific device number and a unique transaction code to process payments and protect your information. This allows Apple Pay to be faster and more secure than a plastic card.
So what’s wrong with your plastic payment cards? To make the long story short, there is no meaningful security on them. Your payment card number is embossed on the front side, and embedded in a magnetic stripe on the backside, or in a built-in chip.
More women are becoming sports fans. And fans, in general, are demanding more engaging and immersive experiences. Sports marketing is shifting to new platforms. These are just some of the recent trends in sports event marketing. Using the right tactics, everyone can take advantage of them. So how can you keep your fans engaged and grow your audience?
Are live business-to-business events like trade shows and conferences dying out in the digital age? Not really. Thousands and thousands of small and large trade shows and conferences are held each year around the globe. Some may have had lower attendance or fewer exhibitors, but in general, this industry has done actually quite well. Trade shows and conferences still present an invaluable opportunity for businesses to showcase their products and services, and to monitor trends. They also provide a great networking platform.
Small businesses will have trouble gaining any exposure in their very competitive markets without proper marketing. Art galleries and museums are in no different situation. Marketing your art gallery or museum is essential to raise awareness of your business and to attract your audience. Furthermore, people change the ways they view or even buy art. So if you run such an art gallery or a museum, you want to keep up with the evolving environment, right?
