Earlier this month, PYMNTS.com, a US-based analytics company with a focus on payment platforms, published data from their recent study on Apple Pay usage for in-store payments in the United States. The insights say it is not a habit yet. Why?
Mobile wallets offer a seamless and highly secure payment option. They have grown in popularity over the last few years and made physical wallets obsolete. But mobile payments replacing credit cards was just the start. Your mobile phone is becoming your everything now. Declutter Your…
Summer vacations are awesome, right? Returning from a break isn’t that much fun anymore. Before diving back into your emails and projects, let me get you an idea of how things were while you were gone.
Mobile wallets — launched just about a decade ago — have become popular as they are very convenient to use. Mobile wallets such as Apple Wallet and Google Pay count also to the most preferred ways people want to stay updated on deals, promotions, and discounts. People expect their mobile wallets to spoil them with offers and targeted notifications.
The objective of any loyalty program is to generate repeat visits. It is believed the first modern loyalty program commenced in 1793, when a Sudbury, New Hampshire merchant began rewarding customers with copper tokens. People could accumulate the tokens and use them for future purchases. The idea has been replicated by other retailers over the centuries — from branded metal tokens, over cutting-out trademarks from product packaging, various paper checks, tickets, certificates, and coupons, to plastic cards, stamps, miles, and points.
NFC chips have changed the way we interact with the world around us. They have also enabled contactless payments as well as mobile payment services such as Apple Pay and Google Pay. Some time ago, I wrote here about what can NFC do. Today, let’s…
Digital transactions continue to rise. Over the last few years, the number of people using mobile wallets to make payments surged in Europe. And over the last two years, the value of mobile transactions doubled. Mobile payments are expected to make one-third of all point-of-sale transactions within the next two years.
Who loves to travel? I bet a lot of you do! It seems we will be free to travel again soon. Free to get on a plane or take a drive to meet a customer, or to go somewhere you have never been. But before we take off, let’s take a look at some of my favorite travel hacks.
Apple presented a preview of iOS 15 during an online keynote for Worldwide Developers Conference (WWDC), the company’s mid-year software show, earlier this month. Apple CEO Tim Cook said this next major version of the iPhone’s operating system will launch in the fall — likely in September. iOS 15 brings an enormous number of new features and improvements.
The European Commission is proposing a new regulation for a European digital identity that will be available to all EU citizens, as well as residents, and businesses. Digital wallets will be offered to people and businesses by the member states. The move comes days after…
2020 has changed so much about the way we live and work including our shopping and payment preferences and habits. The e-commerce surge that has accompanied the pandemic has created a growing preference for mobile payments. The shift to mobile payments offering people a secure, fast and simple checkout process is only going to accelerate. Small businesses can reach customers on mobile phones that are glued to their hands all day long. Mobile wallets such as Apple Wallet and Google Pay are the center point for a richer customer experience.
The United States of America is the most generous country in the world over a long period of time according to the Charities Aid Foundation (CAF) World Giving Index. Unlike Czechia that is among the least charitable countries. Americans love helping out people in need. Donating money to charity seems much less common for Czechs. I believe it is not a lack of generosity.
Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing?
More and more people prefer spending using mobile wallets instead of cash or plastic. The desire for contactless payments is turning out to be a surging tide and all mobile wallets — with Apple Pay substantially ahead of the pack — are benefiting from this trend.
Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.
Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.
Last week, Apple released its latest gadget. The company recently opened up its “Find My” network to third-party device makers. But that’s not stopping it from making its own item tracker.
People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.
What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.
Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.