Become Digital

Stories on Mobile Marketing

While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. So let’s shed some light on them.

People Don’t Use Mobile Wallet

This has become less and less true by every month. Mobile wallet transactions continue adding up globally year over year and are forecasted to continue growing. Mobile wallets provide more security for people and offer a variety of extra services beyond POS, or point-of-sale, payments. People already know what this is and why should they use it. And not just Millennials. Apple and Google launched its mobile payment services with plenty of European banks recently.

And you … haven’t you added at least one boarding pass for your flight to your mobile wallet already? Or a stay pass for your Booking.com or Airbnb reservation? The truth is that the use of mobile wallets is booming.

Learn more

Mobile Wallet Doesn’t Work On Android Phones

Sure, you can add boarding passes, event tickets, membership cards, loyalty cards, coupons, and much more in just one click to your Apple Wallet. The truth is that Google Pay is also a fast, simple way to pay online, in apps, and in stores. Android phone users can also save and access their loyalty cards, offers, tickets, passes, and more on their mobile phones. All people need to do is download Google Pay from the app store. It is still easy to do even if you need a few clocks more. And if you are looking for something to store and access your passes, tickets, cards, or coupons, there are quite a few apps available for Android users that work with Apple’s format such as WalletPasses.

It Is Complicated And Expensive

Wrong again. Making your custom mobile app will cost you a fortune. And people will not use it anyway as only a few apps are heavily used. But mobile wallets have already become one of them. So what start-ups and small businesses can do is developing, distributing, and managing the content for mobile wallets. It really is the easiest, cheapest, and fastest mobile marketing available. It is a breeze to set up and simple to use especially when you have the right partner. Mobile wallet marketing is even less expensive in comparison to texts.

Mobile Wallet Doesn’t Engage People

In fact, dynamic mobile wallet advertising does a better job of engaging people than other forms such as emails. As people basically live on mobile phones, it is absolutely the channel you need to be on in order to interact with your audience. It is all about being in the right place at the right time. Going mobile will help you reach more customers and help your business in the long run.

Learn more

Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every week, there is a new Become Digital story for people like you.

Subscribe Become Digital For Free

And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.

Never miss another story. Sign up for Become Digital for free.

RELATED ARTICLES

Mobile Wallets Create The Perfect Opportunity For Small Business

2020 has changed so much about the way we live and work including our shopping and payment preferences and habits. The e-commerce surge that has accompanied the pandemic has created a growing preference for mobile payments. The shift to mobile payments offering people a secure, fast and simple checkout process is only going to accelerate. Small businesses can reach customers on mobile phones that are glued to their hands all day long. Mobile wallets such as Apple Wallet and Google Pay are the center point for a richer customer experience.

MDA RIDE Has Helped To Finance 441 Projects

The United States of America is the most generous country in the world over a long period of time according to the Charities Aid Foundation (CAF) World Giving Index. Unlike Czechia that is among the least charitable countries. Americans love helping out people in need. Donating money to charity seems much less common for Czechs. I believe it is not a lack of generosity.

error

Enjoying Become Digital? Please spread the word 😉