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Stories on Mobile Marketing

While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. So let’s shed some light on them.

People Don’t Use Mobile Wallet

This has become less and less true by every month. Mobile wallet transactions continue adding up globally year over year and are forecasted to continue growing. Mobile wallets provide more security for people and offer a variety of extra services beyond POS, or point-of-sale, payments. People already know what this is and why should they use it. And not just Millennials. Apple and Google launched its mobile payment services with plenty of European banks recently.

And you … haven’t you added at least one boarding pass for your flight to your mobile wallet already? Or a stay pass for your or Airbnb reservation? The truth is that the use of mobile wallets is booming.

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Mobile Wallet Doesn’t Work On Android Phones

Sure, you can add boarding passes, event tickets, membership cards, loyalty cards, coupons, and much more in just one click to your Apple Wallet. The truth is that Google Pay is also a fast, simple way to pay online, in apps, and in stores. Android phone users can also save and access their loyalty cards, offers, tickets, passes, and more on their mobile phones. All people need to do is download Google Pay from the app store. It is still easy to do even if you need a few clocks more. And if you are looking for something to store and access your passes, tickets, cards, or coupons, there are quite a few apps available for Android users that work with Apple’s format such as WalletPasses.

It Is Complicated And Expensive

Wrong again. Making your custom mobile app will cost you a fortune. And people will not use it anyway as only a few apps are heavily used. But mobile wallets have already become one of them. So what start-ups and small businesses can do is developing, distributing, and managing the content for mobile wallets. It really is the easiest, cheapest, and fastest mobile marketing available. It is a breeze to set up and simple to use especially when you have the right partner. Mobile wallet marketing is even less expensive in comparison to texts.

Mobile Wallet Doesn’t Engage People

In fact, dynamic mobile wallet advertising does a better job of engaging people than other forms such as emails. As people basically live on mobile phones, it is absolutely the channel you need to be on in order to interact with your audience. It is all about being in the right place at the right time. Going mobile will help you reach more customers and help your business in the long run.

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Green Mobility

The German FlixMobility is a rapidly growing technology company that has become a leading European mobility platform. It enables people to get from A to B comfortably, quickly, and affordably by green FlixBus long-distance buses. Everyone probably knows them by now. They basically changed the way millions of people travel in Europe in less than seven years.

Never Stop Improving

Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.

Prescription For Customer Engagement

You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.

Not Just A Ticket. A Channel.

The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?


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