Become Digital

Stories on Mobile Marketing

While the whole mobile marketing is relatively new, the idea of a mobile wallet as a marketing and loyalty platform is even newer. And there are some misconceptions out there about it. Here are a few myths that you might have heard. So let’s shed some light on them.

People Don’t Use Mobile Wallet

This has become less and less true by every month. Mobile wallet transactions continue adding up globally year over year and are forecasted to continue growing. Mobile wallets provide more security for people and offer a variety of extra services beyond POS, or point-of-sale, payments. People already know what this is and why should they use it. And not just Millennials. Apple and Google launched its mobile payment services with plenty of European banks recently.

And you … haven’t you added at least one boarding pass for your flight to your mobile wallet already? Or a stay pass for your or Airbnb reservation? The truth is that the use of mobile wallets is booming.

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Mobile Wallet Doesn’t Work On Android Phones

Sure, you can add boarding passes, event tickets, membership cards, loyalty cards, coupons, and much more in just one click to your Apple Wallet. The truth is that Google Pay is also a fast, simple way to pay online, in apps, and in stores. Android phone users can also save and access their loyalty cards, offers, tickets, passes, and more on their mobile phones. All people need to do is download Google Pay from the app store. It is still easy to do even if you need a few clocks more. And if you are looking for something to store and access your passes, tickets, cards, or coupons, there are quite a few apps available for Android users that work with Apple’s format such as WalletPasses.

It Is Complicated And Expensive

Wrong again. Making your custom mobile app will cost you a fortune. And people will not use it anyway as only a few apps are heavily used. But mobile wallets have already become one of them. So what start-ups and small businesses can do is developing, distributing, and managing the content for mobile wallets. It really is the easiest, cheapest, and fastest mobile marketing available. It is a breeze to set up and simple to use especially when you have the right partner. Mobile wallet marketing is even less expensive in comparison to texts.

Mobile Wallet Doesn’t Engage People

In fact, dynamic mobile wallet advertising does a better job of engaging people than other forms such as emails. As people basically live on mobile phones, it is absolutely the channel you need to be on in order to interact with your audience. It is all about being in the right place at the right time. Going mobile will help you reach more customers and help your business in the long run.

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Vaccination Status In Apple Wallet?

Thanks to a partnership between Apple and Healthvana, a software platform that delivers test results to patients, residents in Los Angeles can have their vaccination records stored digitally since the end of December. In the Apple Wallet or selected Android wallets. With about 10 million residents, Los Angeles County is the most populous county in the United States.

The New Year Is Here. Go Mobile.

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Say Goodbye To Plastic And Become Digital

Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.


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