Become Digital

Stories on Mobile Marketing

Digital coupons are one of the main reasons why people get involved with brands via mobile phones. They are very good at bringing in new customers, boosting last-minute sales, and increasing the demand for products or services. Digital coupons for mobile wallets are also an effective marketing tool for increasing brand awareness.

Forgetting to take printed coupons with me when shopping is a thing of the past. What digital coupons can do goes far beyond the paper coupons. Digital coupons perform better. Besides the fact that they are better at building brand awareness, they help to reduce distribution costs.

Dream-Cars rental digital coupon
Digital coupons for mobile wallets are also an effective marketing tool

Customers can redeem their digital coupons by presenting them on the mobile phone screen. After the redemption, people can be encouraged to keep the digital coupon. And a few weeks later, the same digital coupon can be updated with a new offer. By updating digital coupons to display new promotions, you can give customers a reason to retain them after redemption.

Why would you want your customers to keep your digital coupon? It is a very easy way to reach your customers. Sending out a push notification will place a message on your customer’s lock screen. Push notifications are perfect for when you want to interact with your customers. You can remind them about your current offer, provide updates, notifications or collect feedback.

Reading push notifications
Push notifications are perfect for when you want to interact with your customers

Remember the number one rule when sending out push messages to your customers. You should be sure that each message provides value to them. If it doesn’t, you run the risk that they will delete your digital coupon and you will lose your connection to them. You can’t go wrong with promoting through a mobile wallet. Provide value with each message and maintain a strong relationship with your customers.

These are my three secrets to digital coupons you should be aware of:

Make Your Digital Coupons Appealing

The use of digital coupons is a smart way to create impressive content for the mobile wallet. Don’t forget to incorporate your logo and a photo of your product. Always use bright colors to highlight your digital coupon’s visual appeal. Create an effective message making a sensible feeling of exclusiveness. Your customers should feel they are in an exclusive discount. With that, your customers will not be able to resist looking at your message on your digital coupon.

Create impressive content for the mobile wallet

Use All Channels To Distribute Your Digital Coupons

Digital coupons are very easy to distribute. You can deliver them to your customers in different ways such as:

  • text message service (SMS),
  • push notifications,
  • social media,
  • emails,
  • your website,
  • QR (quick response) codes within your place and on your printed materials.

Make it easy for people to save your offer to their Apple Wallet or Google Pay. As long as you have your digital coupon in your customer’s mobile wallet, your digital coupon works for the best marketing strategy. While at the same time it is updating your customer on your deals, promotions, and discounts. Also, you should make it easy for people to share. More customers can join in because they received your digital coupons through their friends and followers.

Reading proximity notifications
Promote your offers by proximity notifications

With regards to QR codes – although they are popular in Asia – people in the USA and Europe have developed a suspicion of them. Make sure people understand what your QR codes actually do. I believe you should take all the guesswork out of the interaction and tell people exactly what the QR code contains.

Target Right People

Proximity notifications are a great way to promote your offer. This location-based approach is called geofencing. It uses peoples’ present locations to give them tailored ads. By connecting GPS coordinates to your digital coupon, you can trigger a notification to be sent whenever a customer is at those coordinates. This works well for pushing reminders out to your customers as they walk by your place.

You can even customize messages to up to ten different locations for the same digital coupon. This allows you to offer a much more personalized experience. So you could push a certain notification to someone who is nearby, and a different notification to someone who is downtown. Or a special notification to someone who is at your competitor’s place.

Customize messages to up to 10 different locations

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What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.

Food Truck Spotlight

Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.

Digital Stamp Card – The Secret Weapon

Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work?

What On Earth Is An NFT?

Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword.


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