Digital coupons are one of the main reasons why people get involved with brands via mobile phones. They are very good at bringing in new customers, boosting last-minute sales, and increasing the demand for products or services. Digital coupons for mobile wallets are also an effective marketing tool for increasing brand awareness.
Forgetting to take printed coupons with me when shopping is a thing of the past. What digital coupons can do goes far beyond the paper coupons. Digital coupons perform better. Besides the fact that they are better at building brand awareness, they help to reduce distribution costs.
Customers can redeem their digital coupons by presenting them on the mobile phone screen. After the redemption, people can be encouraged to keep the digital coupon. And a few weeks later, the same digital coupon can be updated with a new offer. By updating digital coupons to display new promotions, you can give customers a reason to retain them after redemption.
Why would you want your customers to keep your digital coupon? It is a very easy way to reach your customers. Sending out a push notification will place a message on your customer’s lock screen. Push notifications are perfect for when you want to interact with your customers. You can remind them about your current offer, provide updates, notifications or collect feedback.
Remember the number one rule when sending out push messages to your customers. You should be sure that each message provides value to them. If it doesn’t, you run the risk that they will delete your digital coupon and you will lose your connection to them. You can’t go wrong with promoting through a mobile wallet. Provide value with each message and maintain a strong relationship with your customers.
These are my three secrets to digital coupons you should be aware of:
Make Your Digital Coupons Appealing
The use of digital coupons is a smart way to create impressive content for the mobile wallet. Don’t forget to incorporate your logo and a photo of your product. Always use bright colors to highlight your digital coupon’s visual appeal. Create an effective message making a sensible feeling of exclusiveness. Your customers should feel they are in an exclusive discount. With that, your customers will not be able to resist looking at your message on your digital coupon.
Use All Channels To Distribute Your Digital Coupons
Digital coupons are very easy to distribute. You can deliver them to your customers in different ways such as:
- text message service (SMS),
- push notifications,
- social media,
- your website,
- QR (quick response) codes within your place and on your printed materials.
Make it easy for people to save your offer to their Apple Wallet or Google Pay. As long as you have your digital coupon in your customer’s mobile wallet, your digital coupon works for the best marketing strategy. While at the same time it is updating your customer on your deals, promotions, and discounts. Also, you should make it easy for people to share. More customers can join in because they received your digital coupons through their friends and followers.
With regards to QR codes – although they are popular in Asia – people in the USA and Europe have developed a suspicion of them. Make sure people understand what your QR codes actually do. I believe you should take all the guesswork out of the interaction and tell people exactly what the QR code contains.
Target Right People
Proximity notifications are a great way to promote your offer. This location-based approach is called geofencing. It uses peoples’ present locations to give them tailored ads. By connecting GPS coordinates to your digital coupon, you can trigger a notification to be sent whenever a customer is at those coordinates. This works well for pushing reminders out to your customers as they walk by your place.
You can even customize messages to up to ten different locations for the same digital coupon. This allows you to offer a much more personalized experience. So you could push a certain notification to someone who is nearby, and a different notification to someone who is downtown. Or a special notification to someone who is at your competitor’s place.
Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every few weeks, there is a new Become Digital story for people like you. And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.