Become Digital

Stories on Mobile Marketing

Mobile marketing is one of the most powerful marketing techniques. It allows businesses to connect with people through their personal devices. And hence, it has a larger outreach than many other forms of media. These are two basic tips that will help you to produce the desired results and even beginners can employ them.

Be There

Mobile marketing allows for connecting with people through their personal devices
Mobile marketing allows for connecting with people through their personal devices

Having a mobile marketing strategy is about people – your customers. It is about staying current with peoples’ habits. It is about how we now live our lives and have all the information at our fingertips through our mobile phones. It is about how our lives have become centered around mobile phones that are playing the role of cameras, phones, web browsers and keeping us connected. It is about how many, including myself, have already forgotten about their physical wallets because our mobile phones do a better job. Mobile phones are becoming the main screen in people’s lives.

Save a lot of time and money

Did you know that you don’t have to develop your mobile app to add mobile to be used to extend, enhance or replace other channels? Yes, you can save a lot of time and money.

It is about people – your customers
It is about people – your customers

Engage People With Apple Wallet or Google Pay

You can offer customers your branded digital content for their mobile wallets such as Apple Wallet or Google Pay. The mobile wallet is in the hands and pockets of hundreds of millions of people worldwide. People love digital offers, coupons, and information or loyalty cards, as well as digital product information. It needs much less memory on the mobile phone, and it does not need updates, maintenance, or service resources, unlike mobile apps. And you can do much more.

Create digital experiences for your customers

You can turn a plastic loyalty card or paper coupon into a new dynamic relationship channel with content updates and custom push notifications. The mobile wallet provides a visible and convenient way to reach more customers with personalized benefits.

Turn a plastic loyalty card or paper coupon into a new dynamic relationship channel
Turn a plastic loyalty card or paper coupon into a new dynamic relationship channel

You can create digital experiences for your customers through push notifications. Push notifications are messages that pop up as a banner on a lock screen of a mobile phone. You can even target the right people by proximity or area-specific notifications. Those are location-based notifications using peoples’ present locations. Both can only reach people who have added your digital content into their mobile wallets.

Why would your customers do that? Simply because having it on their mobile phone will allow them easy access to their customer benefits. People are not going to lose or forget them. It even requires no effort for people to find them. Because the right deals, promotions, or discounts are integrated into the lock screen at the right place or at the right time. It is about ultimate convenience.

It is convenient
It is convenient

Finding this article interesting? Stay ahead of the curve and gain a comprehensive understanding of the latest mobile marketing happenings. Every few weeks, there is a new Become Digital story for people like you. And as nobody wants to fill out forms, the subscription is easy and free. Just add the digital subscription card into your mobile wallet and this smart bookmark will let you know about a new story.


What You Need To Know About Google Pay

What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.

Food Truck Spotlight

Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.

Digital Stamp Card – The Secret Weapon

Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work?

What On Earth Is An NFT?

Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword.


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