Become Digital

Stories on Mobile Marketing

Are You In Your Customers’ Wallet?

We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets.

5 Ways Small Businesses Can Use Mobile Wallet

Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers.

Push Notifications Are Awesome

Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications.

Relevant And Connected

The first chamber of commerce ever was established by merchants, traders, and craftsmen in Marseille, France in 1599. It provided them a forum to discuss and tackle common challenges. Throughout the centuries, this representation of common interests has become the foundation of chambers of commerce worldwide.

Vaccination Status In Apple Wallet?

Thanks to a partnership between Apple and Healthvana, a software platform that delivers test results to patients, residents in Los Angeles can have their vaccination records stored digitally since the end of December. In the Apple Wallet or selected Android wallets. With about 10 million residents, Los Angeles County is the most populous county in the United States.

The New Year Is Here. Go Mobile.

People spend more time on their mobile phones than on any other device nowadays. Nearly a few hours a day. Mobile phones are always with us and allow us to stay connected, shop, or stay informed. Mobile phones have been becoming the main screen in our lives. That creates an opportunity for smarter marketing. So what’s in it for a start-up or small business?

Say Goodbye To Plastic And Become Digital

Art and culture institutions face a lot of challenges when it comes to staying connected with their members. The person in charge has to make the list and then drop membership renewal reminders and other important news through email or the old good mail to the members. For Museums, science centers, art galleries, historical societies, zoos, aquariums, etc., running a membership program has always been time-consuming. Particularly when many membership related tasks are done manually.

Digital Traveling

This story began back in 1996. Geert-Jan Bruinsma, a tech guy with an entrepreneurial spirit, wanted to bring together Dutch travelers and the places they wanted to stay with the help of online booking service. His little start-up grew steadily in its first few years. Therefore, it was acquired by a bigger company nine years later.

Thinking Of Starting A Blog Or Podcast?

How many podcasts and blogs are there? Apple said there were over 500 thousand podcasts back in 2018. Podcasting has been continuously on the rise over the past few years and has become one of the most popular channels for content delivery. So currently, the number of podcast shows is over 1.5 million with over 30 million episodes. Blogs have been with us already for 25 years. Justin Hall, considered by many to be the pioneer of blogging, started his online journal back in 1994. And it exists to this day, being one of more than 500 million blogs in the world.

Talking Footballs

Most likely you have heard someone use the term “Near Field Communication”, or “NFC” in short, already. Very probably the mobile phone you are reading this article on has an NFC chip inside. NFC is an increasingly useful feature on mobile phones ﹣ a connectivity enabler.

Green Mobility

The German FlixMobility is a rapidly growing technology company that has become a leading European mobility platform. It enables people to get from A to B comfortably, quickly, and affordably by green FlixBus long-distance buses. Everyone probably knows them by now. They basically changed the way millions of people travel in Europe in less than seven years.

Never Stop Improving

Oliver Cromwell, one of the most controversial figures in British history, lived in the 1600s. Until the present time, he is called a dictator by some, and a hero by others. He said once: “He who stops being better stops being good.” I truly believe that in today’s fast-changing world, learning new things has to be seen as something that never stops. Like when sailing against the wind. If you are not good enough in how to go forward, you will suddenly find yourself going backward.

Prescription For Customer Engagement

You run your pharmacy or a health care centre. You might already know that establishing a loyalty program is an effective way to attract people. And you might even know that a loyalty program also encourages additional spending. But you keep repeating to yourself: There is no way of implementing such a thing with my independent pharmacy, or my health care centre.

Not Just A Ticket. A Channel.

The iconic Wembley Stadium, the largest stadium in the UK and the second-largest stadium in Europe with 90,000 seats, launched its contactless mobile-only ticketing innovation about two years ago. The mobile ticket technology allows fans to seamlessly and securely enter live events with contactless tickets added to their mobile wallets such as Apple Wallet or Google Pay. What are you waiting for?

My Holiday Marketing Tips

Many businesses have looked at last year’s holiday trends to understand how to plan this year’s holiday campaigns. But I believe that looking to the past will not be enough anymore. The upcoming holiday season will look a little different this year. So today, let’s look at how start-ups and small businesses can use mobile marketing to engage with and inspire their customers.