2020 has changed so much about the way we live and work including our shopping and payment preferences and habits. The e-commerce surge that has accompanied the pandemic has created a growing preference for mobile payments. The shift to mobile payments offering people a secure, fast and simple checkout process is only going to accelerate. Small businesses can reach customers on mobile phones that are glued to their hands all day long. Mobile wallets such as Apple Wallet and Google Pay are the center point for a richer customer experience.
The United States of America is the most generous country in the world over a long period of time according to the Charities Aid Foundation (CAF) World Giving Index. Unlike Czechia that is among the least charitable countries. Americans love helping out people in need. Donating money to charity seems much less common for Czechs. I believe it is not a lack of generosity.
Mobile marketing — one of the most powerful marketing techniques … So what do you need to know to get started with mobile marketing?
More and more people prefer spending using mobile wallets instead of cash or plastic. The desire for contactless payments is turning out to be a surging tide and all mobile wallets — with Apple Pay substantially ahead of the pack — are benefiting from this trend.
Mobile wallets are more than just a credit card alternative. It is no secret that people are moving towards mobile payments while using Apple Pay and Google Pay services. In a becoming-digital world, mobile phones are a convenience of everyday life, influencing people’s behaviors. You can help businesses to adapt to this mobile-centric market and the movement towards mobile wallets.
Businesses issue or give customer cards to their customers to show appreciation and reward them. After a plastic or paper customer card is given to your customer, you have to wait until the customer’s experience and interaction with your business resumes. In other words, you can’t talk to a piece of plastic or paper.
Last week, Apple released its latest gadget. The company recently opened up its “Find My” network to third-party device makers. But that’s not stopping it from making its own item tracker.
People have always traveled, and tourism is now one of the biggest industries globally. People go to towns, beaches, or mountains for leisure and vacations. To relax and relieve stress. Europe is a destination for tourism and attracts tourists from all over the world. Europe accounts for half of the world’s international arrivals, and five out of the world’s top ten destinations are in Europe. No, today’s article isn’t about the two “just tourists” admiring the beauties of towns upon Avon and the White Carpathians nature park landscape. I’d rather look into what helps you to quench travelers’ curiosity in the digital age.
What is Google Pay, and how does it work? It is, in essence, Google’s own alternative to Apple Pay. So whether you are browsing for a new t-shirt online or buying your morning coffee, this mobile wallet and payment service can do the job for you. It allows people to connect their credit and debit cards, as well as bank accounts, to pay at checkout both in-store and online, and send money to others.
Operating a food truck takes more than a great recipe. Yes, your food truck’s menu is your essential marketing component. You should play with words and find terms to draw in people and keep fans coming back. A brick-and-mortar cafe or restaurant can heavily rely on returning customers. You aim to bring your small business to your customers, not the other way around. And this means that you need to communicate even more clearly and more frequently with your customers.
Back in February, I wrote here about five ways small businesses can use the features of mobile wallets to build and run a smart and simple loyalty program. Without any additional mobile app to be downloaded by customers, and in a very cost-efficient manner. Digital stamp cards are easy to track and people can’t lose them. So how do digital stamp cards work?
Okay, when you think of digital media, you probably think of something like a video on YouTube. Something that you can access any time you want and for free. But NFT, a relatively new technology, is being used to make pieces of digital media sellable. It is taking the art world by storm now and art lovers, basketball fans and collectors alike are freaking out about it. This week, I will try to explain the latest internet buzzword.
The pandemic has rapidly accelerated digital transformation projects. It has also driven mass adoption of mobile payments. After a slow start in the US, the use of mobile wallets is rapidly catching up with cash payments. Mobile payments such as Apple Pay and Google Pay are also becoming increasingly popular in Europe as well as globally.
If you own a start-up or a small business, the pandemic is probably giving you a hard time — understandably so. It is hard enough to survive with all the bans on social gatherings, and with social distancing and lockdowns. People are not walking around, seeing billboards, and going into brick & mortar stores. So how the heck can you keep driving loyalty and engage with people?
Apple Pay, Apple’s mobile payment service, is expanding to Israel and South Africa soon, after launching in Mexico in February. First introduced in 2014, Apple Pay is now available in over 50 countries and regions helping Apple users with transactions through NFC chips built into their mobile phones around the world. At that time, it seemed like a revolutionary idea that would take a while to catch on. Six years later, more than half the iPhone users out there are paying with their mobile phones. Apple Pay currently accounts for 10 percent of all global card transactions. And the Czechs have already spent billions of euros since the Apple Pay and Google Pay service was launched two years ago.
We can probably agree that 2020 has been far from an enjoyable year. Let’s hope that 2021 will become a more pleasant, virus-free year. Today, I want to shed some light on why coffee shops and sweet shops, local restaurants, retail stores, food trucks, and sandwich stores should consider digital coupons for mobile wallets.
Start-ups and small businesses can build and run a smart and simple loyalty program using the features of mobile wallets. In a very cost-efficient manner. People use mobile wallets more and more. And it is not difficult to understand why. I put together the top five ways coffee shops and sweet shops, local restaurants, retail stores, food trucks or sandwich stores, hair salons and barber shops, car or motorcycle garages, florists, massage parlors or nail studios, fitness studios, gyms, etc. can make the mobile wallet a win for them and their customers.
A week ago, I wrote here about push notifications and why should you use them. Now, when your customers are at a certain place, you can get even more creative and send context-specific notifications to educate, entertain or drive them to your location.
Well, basically a communication channel built into every device. Push notifications are automated messages allowing you to notify your users about anything they expect from you. Instantly. Desktop and laptop users receive push notifications from both applications and websites. Once they have given permission of course. But people spend more time on their mobile phones than on any other device nowadays. It’s nearly a few hours a day. We have all the information at our fingertips through our mobile phones. So in this article, I want to talk about mobile push notifications.
The first chamber of commerce ever was established by merchants, traders, and craftsmen in Marseille, France in 1599. It provided them a forum to discuss and tackle common challenges. Throughout the centuries, this representation of common interests has become the foundation of chambers of commerce worldwide.